OUR COMPANY & PURPOSE
More Than a Dealer. A Trusted Partner.
Iconic Machinery is built on more than equipment; we’re built on relationships. We take ownership of our role in your success, standing beside you as a reliable partner through every job, season, and challenge.
1975
Founded as Chico Equipment Sales with just two employees. Opened the first store in Chico, CA.
1993
We rebranded as Bobcat of Chico to align our name with the communities we serve.
2007-2023
Expanded to 4 more locations in California (Redding, Eureka, Grass Valley & Yreka).
2025
In 2025, we rebranded as Iconic Machinery to better represent the variety of brands we carry.
50 Years
Serving our customers and communities
At Iconic Machinery, our mission is simple: to support the people who build our communities. We believe in doing what’s right, not what’s easy, providing best-in-class equipment, expert service, and lasting relationships that keep your operation running strong.
Whether you’re purchasing a new machine, renting equipment for a job, or maintaining your fleet, our expert sales, financing, service, and parts teams are dedicated to ensuring your success. Every conversation, repair, and handshake reflects our family’s promise — to treat you fairly, work tirelessly, and deliver excellence every single day.
Iconic Machinery — Built on Legacy. Powered by Purpose.
